APB: All Points Bulletin is, according to Realtime Worlds, all about "creativity, conflict and celebrity." At Gamescom today, we got a look at the massively multiplayer online game's second "C" during a live demo.

Realtime Worlds' cops versus criminals online game is focused far more on the flesh and blood player than a computer controlled one, as illustrated by the deep level of customization seen in APB's avatars and highly personalized cars, the first "C" that we wrote about at E3. That customization extends further to what Realtime Worlds calls "death tunes." These are user-created jingles that play when an Enforcer kills a Criminal, or vice versa, (apb gold)written with an in-game music creation tool. It's a griefing tool, rubbing the death of your enemies in their faces with a tune of your choice.